BAKKT

Connecting the Digital Economy

A pioneering startup, Bakkt connected the digital economy to power commerce. We reimagined the digital asset ecosystem to build solutions empowering clients to thrive within this dynamic economy.

Responsible for growing the team, enhancing products, and developing a design process, I optimized efficiency and effectiveness. Streamlining processes, facilitating collaboration, and ensuring alignment between design, product, and other cross-functional teams, we endeavored to drive revenue and growth.

CORE INITIATIVES


• Design process + implementation

• Team recruitment + structure

• Onboarding redesign

• Resource + roadmap management

• App strategy and redesign

• Design language + systems

WORK